EU Empowering Consumers rules on green claims now apply
The Empowering Consumers for the Green Transition Directive (Directive (EU) 2024/825) applied from 27 September 2026. It bans generic environmental claims and t
reg: Green Transition
jur: EU
status: Applies now
date: 2026-09-27
what changed: The Empowering Consumers for the Green Transition Directive (Directive (EU) 2024/825) applied from 27 September 2026. It bans generic environmental claims and the use of unsubstantiated sustainability labels in consumer-facing communications.
so what: Review any product or marketing environmental claims so they are specific and substantiated.
what to check: Whether your consumer-facing green claims are specific and evidenced
Whether any sustainability labels you use are recognised
applies to: Businesses making environmental claims to EU consumers
source: EUR-Lex, Dir (EU) 2024/825
source url: https://eur-lex.europa.eu/eli/dir/2024/825/oj/eng