About Us
Making agri-commodity supply chains transparent, from the first mile.
Agridence was founded in Singapore in 2018 to digitalise the natural rubber supply chain. Today we run a multi-commodity traceability and compliance platform trusted by importers, brands and industry schemes across Europe and Asia, farm to filing, on one data layer.
2018
Founded in Singapore
Founder-led
Independent and accountable
SG + EU
HQ in Singapore, dedicated European team
Multi-commodity
Rubber, palm oil, cocoa, coconut and more
What we value
The principles behind everything we build.
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Mission-Driven
We work to make supply chains transparent, traceable and sustainable, helping businesses meet compliance needs while driving measurable impact.
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Customer-Focused
We design tools around real workflows, giving teams practical ways to manage data, assess risks, and stay ahead of regulations.
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Globally Connected
We support buyers, producers, and suppliers across regions, creating a shared system that strengthens sourcing relationships.
Milestones
From digitalising rubber trades to a multi-commodity compliance platform.
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2018
Addressing the Gap
We started by addressing a simple gap: rubber supply chains lacked source-level visibility. Our goal was to give companies tools that make traceability possible at scale.
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2022/2023
Testing & Learning
After testing our tools with early partners, we widened our footprint, started scaling and moved to new commodities and adapted to new compliance frameworks.
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2025
Platform Expansion
Bringing farmer connect into Agridence strengthens our product suite with added downstream expertise, and a European presence that renders our offering fully end-to-end.
Leadership Team
People who have lived the supply chains they now digitalise.
Gerald Tan
CEO
Third-generation rubber: his family ran plantations and a factory in Indonesia making rubber for tyres. Agridence digitalises the supply chain he grew up in.
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Fares Meliani
Head of Commercial Operations
Runs commercial operations across our markets, turning complex compliance requirements into workable client engagements.
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Kit Sunde
Head of Engineering
Leads the engineering team behind a platform stress-tested to 5 million DDS and real-time ERP integrations.
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Valerie Wong
Senior Finance Manager
Keeps a multi-entity, multi-country operation audit-ready, the same standard we hold our product to.
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Preetsuraj Singh
Head of Project Management
Runs delivery across client projects, from SAP integrations to field programmes, on time and in scope.
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Ulrich Antoni
Managing Director, ARPL
Two decades in the tyre industry, most recently leading natural rubber procurement and sustainability at Pirelli. He brings the buyer’s perspective to the rubber platform.
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Yi Ting Ho
Head of Product & Tech Ops
Bridges product and operations so what ships works in the field, not just in the demo.
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Liz Mounfield
Head of Product
Leads product across the compliance suite, shaped by years building traceability tools for global food and agri brands.
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Sarah Granier
Head of MarComms
Tells the story of supply chain transparency to the industry, from field programmes to regulation.
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ISO 27001
ISO/IEC 27001:2013 certified.
The Information Security Management System certification validates our organisation’s ability to manage the security of our data and the information entrusted by third parties, providing assurance to our customers that their data is systematically managed and protected.
Our Partners
Our Investors
